SEO Specialist


Role Overview:

As an SEO Specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.

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Key Responsibilities

Manage all SEO activities such as keyword research and implementation, content strategy, and link building to increase rankings on all major search networks (e.g., Google, Yahoo, Bing)

Execute A/B tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in PPC or paid search campaigns

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Develop optimization strategies and set measurable goals that increase the company's search engine results rankings

Track, report, and analyze website and landing pages' analytics and PPC initiatives and campaigns

What you should have

Proven experience in successfully developing and executing SEO campaigns

In-depth experience with website analytics tools (e.g., Google Analytics, Facebook Insights, Omniture, WebTrends)

Solid understanding of performance marketing, growth, conversion, and online customer acquisition

Working knowledge of WordPress, HTML, CSS, and JavaScript development or other content management systems

Uses qualitative and quantitative analysis to guide SEO strategies

Excellent written and verbal communication skills