As an SEO Specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.
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Key Responsibilities
Manage all SEO activities such as keyword research and implementation, content strategy, and link building to increase rankings on all major search networks (e.g., Google, Yahoo, Bing)
Execute A/B tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in PPC or paid search campaigns
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Develop optimization strategies and set measurable goals that increase the company's search engine results rankings
Track, report, and analyze website and landing pages' analytics and PPC initiatives and campaigns
What you should have
Proven experience in successfully developing and executing SEO campaigns
In-depth experience with website analytics tools (e.g., Google Analytics, Facebook Insights, Omniture, WebTrends)
Solid understanding of performance marketing, growth, conversion, and online customer acquisition
Working knowledge of WordPress, HTML, CSS, and JavaScript development or other content management systems
Uses qualitative and quantitative analysis to guide SEO strategies
